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Reader Development:
Strategy
Online
Research
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Stock development
Reading
groups
Estyn
Allan
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Book of the Month
Task One
Write one statement under each of the four Cs which makes a claim for this reader development project.
Challenge
Justifying investment in purchase of multiple copies (from unknown/contemporary authors) and first time novelists.
Compare
- Performance of Book of the Month title v Control copy in ordinary Stock Issues
- Promotional techniques
Consult
- Staff training/users questionnaires/Reading Groups (eg author event)
- Compete
- Currency! Book available at time of publication therefore compete with bookshops
Task Two
How can you use the Best Value process to improve this reader development project?
- Continue to monitor issues /customer appeal/review locations
- Reader consultation
- Expand number of collections, supplier base
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