Some library authorities have come to recognise the value of promotion as times grow hard.  Bookfunds are getting smaller and books rise in price.  If you can't afford to buy all the new stock you want, the titles you do buy must earn their keep.  Every book has to be made to go further.  Existing stock and backstock must be fully exploited. 

Computerisation has enabled better control and circulation of stock from one library to another but management mechanisms are only half the story.  Without lively promotion the newly-circulated stock will lie dead on the shelves, waiting for someone to discover it.

What promotions will help us present our stock so it looks fresh?