A new apartment complex is usually extremely beneficial to a city. It means more people are moving into rather than out of the city. This means more jobs are in the area, which in turn means that more revenue as well as taxes are being generated. It is just an all around good thing, unless you are the owner of an existing apartment complex in the same city. When I found out that a new company was going to start building soon, I went to www.multifamilytraffic.com so I could be better prepared.
I had been thinking about using this service long before I did, but I was not experiencing such competition either. I was the biggest complex, and my ratio of rented versus apartments that sat empty was decent. I knew that I had to get on the ball though, because people would be searching for places to live and would surely come up against my newest competition. I knew that it would not take long for them to build, and people just may wait until then to make a commitment for an apartment. I had to ensure that my own business did not suffer because of this.
I chose MultiFamilyTraffic because they are good at what they do. I have been following their blog and doing a lot of the tips that they post there, so I have seen firsthand at how expert they are in this field. I knew that I wanted them to help me with my online marketing because I wanted to not only stay relevant but on top as well. They were able to deliver for me too! When I do a search now, my complex is the first one that comes up. The site is beautiful, and I have had almost every empty apartment rented since doing this.