With the support of DCMS Reader Development Programme funding in 2000, the Public Libraries Group commissioned Opening the Book to devise and produce a promotion for narrative non-fiction.

The Mind's Eye was the first promotion to use reader development approaches on non-fiction titles, and was rated as the most successful public libraries' book promotion ever.

Click here to visit The Mind's Eye website for full stocklists, ideas for promoting non-fiction and exercises to use with staff working with non-fiction for the first time.

Click here for the project evaluation, prepared by Briony Train, Research Fellow, Centre for Information Research, UCE.