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Reader Development:

Strategy
Online
Promotions
Research
Contacts
Staff development
Stock development
Reading groups
Estyn Allan

 

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Book of the Month

Task One

Write one statement under each of the four Cs which makes a claim for this reader development project.

Challenge

Justifying investment in purchase of multiple copies (from unknown/contemporary authors) and first time novelists.

Compare

  • Performance of Book of the Month title v Control copy in ordinary Stock Issues
  • Promotional techniques

Consult

  • Staff training/users questionnaires/Reading Groups (eg author event)
  • Compete
  • Currency! Book available at time of publication therefore compete with bookshops 

Task Two

How can you use the Best Value process to improve this reader development project?

  • Continue to monitor issues /customer appeal/review locations
  • Reader consultation
  • Expand number of collections, supplier base

   
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