Six Branching Out authorities worked with HarperCollins and BfS to focus on 12 new paperbacks during 2000 and how they might be actively promoted. To help you roll out the promotion in your authority should you choose, the project team - Durham, Herefordshire, Kirklees, North Tyneside, Shropshire and Westminster - have fed back their thoughts and ideas on its management at branch level.

Although the 6 authorities are very different, there are many positive suggestions for getting the most out of a Paperback Book of the Month promotion. We hope you're encouraged enough to give it a go.